Who We Are

Based on the integrity and vision of founder Bill Finkle Sr., the CROPAC team continues to maintain a high level of quality and service that only a family-run business can offer.

The Finkle name has earned a reputation within the industry for their hands-on approach and dedication to customer care.

The CROPAC Team

Bill Finkle

President

Since graduating university in 1992 with an Honours Degree in Commerce, Bill, along with his late father Bill Sr., was instrumental in shaping Cropac Equipment into the full service, multiple branch, crane dealership it is today. Bill, in the crane industry since high school, is the owner of Cropac Equipment.

Jacques Beaudoin

General Manager

In the Heavy Equipment industry since graduating university in 1989, Jacques has experience with both the manufacturing segment and in equipment distribution. He is involved in sales, operational management and the strategic direction of the company.

Harry Vande Kuyt

Director of Crane Care

With 40 years experience, Harry is a major resource to our product support departments and our customers. He facilitates existing programs within our Service and Parts Department and investigates new opportunities.

Joel Hunt

Sales Representative

Joel began selling cranes in 1993 and has been with the Cropac Team since 2004. Because of his crane knowledge, experience, and dedication to supporting the customer, Joel fosters loyal clients throughout the Greater Toronto Area and Northern Ontario.

Lou Proietti

Sales Representative

Selling heavy equipment for over 25 years, Lou has been the Taylor Forklift representative in Canada and USA for the last 20 years. His product responsibilities include Shuttlelift mobile gantry cranes and Terex PPM reach stackers, along with Taylor machines – all leaders in their industries.

Mike McKenzie

Sales Representative

Mike joined the Cropac Equipment team in 2007. After graduating university, he opted for a career in the finance industry, moving into operations then sales. He is now applying his strong customer focus and sales experience to the crane industry, serving South Western Ontario, Manitoba and Saskatchewan.

Patrick Tremblay

Branch Manager

Patrick joined the Cropac Team when the Laval location launched in 2005. Selling cranes since 2000, he is devoted to customer satisfaction and assisting customers in defining their needs. Patrick’s commitment and knowledge has helped position Cropac as the supplier of choice in the Québec marketplace.

Denis Levesque

Sales Representative

Denis Levesque joined the Cropac Levage team as sales representative for the Québec region. Selling cranes and heavy equipment for over 25 years, his solid knowledge and experience enables Cropac to strengthen our presence in the Québec marketplace. Based in Québec City, Denis covers the territory to the east and north of the province.

Armand Robitaille

Parts Manager

Armand has been the Parts Manager since 2000 and possesses over 25 years experience in the heavy truck and automotive fields. Armand continues to build our inventories to better serve our clients’ needs, as well as those of our Parts and Service Department.

Mark Vande Kuyt

Technical Services Manager

Mark entered the crane industry in 1990 and, shortly after, obtained his heavy duty mechanic’s license. He spent many years as a Field Service Technician and expanded his knowledge through manufacturer courses. He’s been with Cropac Equipment for five years and, as the main liaison with the factory, concentrates on customers’ technical issues.

Kim Henderson

Service Administration Manager

Kim joined Cropac in 2004, bringing years of experience as an Assistant Service Manager with Canadian Tire. Kim works closely with Stephen Van Horne ensuring our service department runs smoothly and that our customers receive top-notch customer service.

Stephen Van Horne

Lead Shop Hand

After completing his apprenticeship with Cropac Equipment, Stephen decided to join the team full-time – that was over 20 years ago. He possesses in-depth knowledge on all our models and offers unparalleled experience in their care and maintenance.

Lorina Walker

Office Manager Laval

Lorina brings to the Cropac team 15 years of experience in project and facilities management. Her key role is in supporting the Sales and Parts and Service Departments. Reporting to Management at head office, she directs operations at the Laval branch to ensure we meet our customers’ expectations.

Colleen Higgins

Office Manager

Colleen has been with Cropac Equipment since 1986 and is the longest serving team member. She is involved in all aspects of administration and the corporation’s growth. With experience in our service and parts systems, sales and inventories, she coordinates the activities of the various departments and maintains close relationships with our vendors.