Who We Are
Based on the integrity and vision of founder Bill Finkle Sr., the CROPAC team continues to maintain a high level of quality and service that only a family-run business can offer.
The Finkle name has earned a reputation within the industry for their hands-on approach and dedication to customer care.
The CROPAC Team
Bill Finkle
President
Since graduating university in 1992 with an Honours Degree in Commerce, Bill, along with his late father Bill Sr., was instrumental in shaping Cropac Equipment into the full service, multiple branch, crane dealership it is today. Bill, in the crane industry since high school, is the owner of Cropac Equipment.
Jacques Beaudoin
General Manager
In the Heavy Equipment industry since graduating university in 1989, Jacques has experience with both the manufacturing segment and in equipment distribution. He is involved in sales, operational management and the strategic direction of the company.
Harry Vande Kuyt
Director of Crane Care
With 40 years experience, Harry is a major resource to our product support departments and our customers. He facilitates existing programs within our Service and Parts Department and investigates new opportunities.
Joel Hunt
Sales Representative
Joel began selling cranes in 1993 and has been with the Cropac Team since 2004. Because of his crane knowledge, experience, and dedication to supporting the customer, Joel fosters loyal clients throughout the Greater Toronto Area and Northern Ontario.
Lou Proietti
Sales Representative
Selling heavy equipment for over 25 years, Lou has been the Taylor Forklift representative in Canada and USA for the last 20 years. His product responsibilities include Shuttlelift mobile gantry cranes and Terex PPM reach stackers, along with Taylor machines – all leaders in their industries.
Mike McKenzie
Branch Manager – Nisku, AB
Mike joined the Cropac Equipment team in 2007. After graduating university, he opted for a career in the finance industry, moving into operations then sales. He is now applying his strong customer focus and sales experience to the crane industry as the Branch Manager of our Nisku, AB site.
Patrick Tremblay
Branch Manager - Laval, QC
Patrick joined the Cropac Team when the Laval location launched in 2005. Selling cranes since 2000, he is devoted to customer satisfaction and assisting customers in defining their needs. Patrick’s commitment and knowledge has helped position Cropac as the supplier of choice in the Québec marketplace.
Denis Levesque
Sales Representative
Denis Levesque joined the Cropac Levage team as sales representative for the Québec region. Selling cranes and heavy equipment for over 25 years, his solid knowledge and experience enables Cropac to strengthen our presence in the Québec marketplace. Based in Québec City, Denis covers the territory to the east and north of the province.
Armand Robitaille
Parts Manager
Armand has been the Parts Manager since 2000 and possesses over 25 years experience in the heavy truck and automotive fields. Armand continues to build our inventories to better serve our clients’ needs, as well as those of our Parts and Service Department.
Mark Vande Kuyt
Technical Services Manager
Mark entered the crane industry in 1990 and, shortly after, obtained his heavy duty mechanic’s license. He spent many years as a Field Service Technician and expanded his knowledge through manufacturer courses. He’s been with Cropac Equipment for five years and, as the main liaison with the factory, concentrates on customers’ technical issues.
Stephen Van Horne
Lead Shop Hand
After completing his apprenticeship with Cropac Equipment, Stephen decided to join the team full-time – that was over 20 years ago. He possesses in-depth knowledge on all our models and offers unparalleled experience in their care and maintenance.
Colleen Higgins
Office Manager
Colleen has been with Cropac Equipment since 1986 and is the longest serving team member. She is involved in all aspects of administration and the corporation’s growth. With experience in our service and parts systems, sales and inventories, she coordinates the activities of the various departments and maintains close relationships with our vendors.
Martin Bourgon
Head mechanic
With 22 years in the industry, Martin began as an Assistant Head Mechanic, rebuilding equipment and components while frequently training new staff. For many years, he ran his own business, during which time the Port of Montreal was a client. His experience with, and knowledge of, heavy equipment ranges from boom trucks, truck cranes, crawlers and tower cranes to industrial lifting equipment. He joined our Levage team in 2006 and has since help build the Levage Service Department into the strong, reliable team we are today.
François Dagenais
Parts Manager
François began his career in 1997 with New Holland after completing his DEC in agricultural equipment. In 2001, he became Assistant Manager of parts at John Deere where he expanded his knowledge with training in heavy equipment. After a move to Liebherr he received training in hydraulic systems. François joined our Cropac team early in 2007 as our Parts Manager. His is now applying his experience in developing our parts department and providing our customers with the knowledge they need.
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William Finkle Sr. passed away in April 2007
As the founder, his family run business continues today on the principles he championed; integrity, trust and commitment.

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William Finkle Sr. passed away in April 2007
As the founder, his family run business continues today on the principles he championed; integrity, trust and commitment.

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William Finkle Sr. passed away in April 2007
As the founder, his family run business continues today on the principles he championed; integrity, trust and commitment.

-
William Finkle Sr. passed away in April 2007
As the founder, his family run business continues today on the principles he championed; integrity, trust and commitment.

-
William Finkle Sr. passed away in April 2007
As the founder, his family run business continues today on the principles he championed; integrity, trust and commitment.
